Combining Purpose, Passion and Profit
This interview was done with Alessandra Alonso for WTM Women In Travel (2018)
Q: So Kate, tell us about your business, your passion and your journey to date.
A: I am the co-owner of The Responsible Safari Company and Orbis Expeditions. RSC is a tour operator based in Malawi which employs 10 Malawian staff and acts as a ground handler for Orbis Expeditions. Operating since 2008, RSC has an office, vehicles & guides, and hosts school groups, businesses, leisure tourists and more bespoke privately arranged expeditions to Malawi. The company has been working with three communities in Southern Malawi setting up ecotourism projects, homestay programmes and sustainably linking community-run initiatives with visitors and organisations that offer skills support and capacity building. At the heart of RSC, mine and Dom’s vision is the desire to ensure tourism benefits local people, offers employment and business to Malawians, and runs as a company and not a charity. We offer bespoke expeditions into Malawi that connect travellers with the world as Global Citizens. We spent 7 years living in Malawi and setting up the company from just us to now having ten full-time employees. This year is the first year we are an all Malawian team with a Malawi General Manager. Orbis Expeditions was formed in 2015 and acts as the sales and marketing company, although the two companies are separate entities they work alongside each other and share the same ethos and objectives. Dom and I now have a young family and live in the UK travelling to Malawi 1-2 times a year. Modern technology means we are in daily communication with the RSC Team via email, WhatsApp and Skype.
We formed our companies having spent two years running ecolodges in Eastern African and combining our passions for hospitality (Dom) and sustainable tourism (Kate).
Kate in Malawi with her daughter, Emmie.
Q: What challenges and opportunities do you encounter in your work and how do they make you more determined to succeed?
A: I think when you leave your career in London and leave the path your education supported you to follow you have to just keep going- you can’t go backwards (or it is very very hard to). We have faced so many challenges working in Malawi. Government visa rejections, written off vehicles, lack of fuel in the country, huge currency devaluation, staff corruption…to name just a few! BUT we have had overwhelming support from all our clients and staff too. The feedback we’ve received, the friends we have made, the support when times have been tough has been incredible, We have never discussed not continuing, we have discussed many many a time which roads to take and how to develop but not to give up. We have an innate belief in our form of tourism. A real trust in our product and our experience. We try to be very honest with our shortfalls, I particularly worry constantly whether we are leading to further community dependency on the aid industry and do everything we can to concentrate on trade and not aid, I do feel the more we work in Africa the more complex the relationship between the tourism industry and local people is. The conundrum between a community’s objective, the tour operator’s aim and the client’s expectations is so very different sometimes it seems impossible to fulfil each one. I love what we do. I love the variation and freedom of having our own company. I find the responsibility exhausting and the uncertainty terrifying but the opportunity to put together expeditions that have the chance to really enlighten and inspire travellers to offer a source of income to local Malawians and pay a team of incredible Malawian staff is a real honour and I wouldn’t want to work in any other industry now. I always wanted to be involved in education in some way and I feel that I do that every day in our business and still believe that sustainable development and therefore sustainable tourism is rooted in education.
Q: Which attributes and qualities matter in business?
A: Resilience, as mentioned above. But also humility. Admitting when you are wrong. Listening to others. Always having one part of you that is open to another viewpoint. Trying to understand why someone might act in that way and not assuming too much. Following your heart but allowing room for that to change and shift. Slowing down. Telling people when they have done something well- even if a tiny thing- I always try and praise our staff over the small things- an email beautifully written- a desk that is organised etc. I am also a real stickler for detail- grammar incorrect in an email etc! Lastly if there is a challenge (there is always something in our work), then coming to us with the challenge but then also some suggestions and a positive way forward and not just a list of all the things that have gone wrong and a list of blame. Things happen. How are we going to move forward? I am not prepared to walk away from our community partnerships and find new ones just because things are not easy and there are hurdles- we need to see what the real time situation is and see how we move forward, how we adapt our model. Listen, take your time and come to me with a list of avenues that we could follow.
Q: Where do you want to take your business and what is going to drive you there?
A: I am currently full time parenting my 3 and 2 year old. Work is wedged in during their sleeps and in the evening so vision is hard for me to see. But Dom and I would like to continue working on the three main areas of our company and possibly bringing them into one to two new destinations in the next few years. School groups, challenges and bespoke expeditions.
For me particularly I would like to continue our Women’s Skill Sharing expeditions and get inspirational women to form teams of 10-14 women who can come out to Malawi and take part in 7-10 day expeditions where they use their skills to help mentor and support women in business in Malawi. We are also hosting Dame Kelly Holmes this year to take on the first Orbis Challenge- Sport With a Purpose event. This campaign is driving to combine sport with raising awareness for nutrition in Malawi and we hope to run this annually with a different headliner each year.
What will drive us? Meeting people, discussing ideas, being brave, taking chances, allowing our product and business to develop organically, probably making a few mistakes along the way, daring to push the idea of travel to its edges, allowing other people’s wonderful ideas to emanate into our expeditions, being open, transparent and passionate in everything we do.
Want to find out more about the Orbis story?
‘We want to do what we do well, make small changes that empower people.’— Kate Webb
